About

About COW97

Nielsen ranks COW97 as the #1 radio station in the La Crosse market.  100,000 watts of power means we can reach out to thousands of customers more effectively than other types of media.  COW97 has been nominated by the Country Music Association and Academy of Country Music for Station and Personality of the Year a total of 14 times between 2016-2024.   COW97 was named Radio Station of the Year by the Wisconsin Broadcasters Association in 2016, 2017, 2019, 2020, 2021 and 2023.

Careers & Internships

S-T Broadcasting is an equal opportunity employer. We provide equal employment opportunities to every applicant and employee. We base every hiring decision solely on an applicant’s demonstration of ability, experience and training,  without regard to race, age, gender, sexual orientation, color, religious belief, national origin, marital status, veteran status or disability.

To inquire about employment opportunities, call (608) 269-3100.

Contact Us

You can contact COW97 many ways…

Front Office- (608) 269-3100

Request Line- (888) 269-2699

Fax- (608) 269-5170

or…

…contact us here!

Contact Us Form

What can we help you with?

EEO COMPLIANCE

CLICK HERE FOR 2022-2023 EEO REPORT