COW97 is teaming up with Cell.Plus to send FOUR BIG WINNERS and a friend to see Kenny Chesney, Thomas Rhett, Old Dominion and Brandon Lay at Miller Park in Milwaukee on Saturday, April 28th.

All you have to do is sign-up at a Cell.Plus location in La Crosse, Holmen, Sparta or Black River Falls through Monday, April 9th.  A WINNER FROM EACH LOCATION will be drawn during a Kenny Chesney Radio Special from 5:30-7:00pm on Friday, April 13th with Ben & Arnie!

FOUR winners will EACH receive 2 tickets to see the Trip Around the Sun Tour in the Biggest Single Day Concert Event of the Year!!



1537 Losey Blvd S, La Crosse

129 Hale Dr Suite 102, Holmen

1009 W Wisconsin St Suite B, Sparta

609 WI-54 Suite 200, Black River Falls


Good luck!


  • Recently Updated


    • Bags to Ca$h 2017 Final --- The Strike Zone - Tomah

    • COW97 Big Buck Contest 2017

    • Bags to Ca$h 2017 -- Bleachers - Westby

Copyright © WCOW-FM. All Rights Reserved. Internet Development by Triton Digital Media.


For content questions regarding the FCC Public Inspection File, please contact William Hoffman at (608) 269-3100 or e-mail